The way it’s set up, So.cl (pronounced ‘social’) is already making itself felt as a student’s helpful friend in researching schoolwork.
The new website takes successful elements of various social sites and combines them under one domain. So.cl is geared toward the student community, just like Facebook was when it initially launched. However, the emphasis seems to be on social research rather than social interaction. One of the features highlighted in So.cl’s preview video was the search engine. Users can type what they’re looking for in the search field and then they have the option to share their results with friends and followers. A communal feed shows what users share, with the intention of facilitating research among peers.
Just like facebook was originally meant for Ivy League students to get to know the names of other coeds on campus, it seems that Microsoft is hoping to take that route as well. Facebook, as its users began graduating from school, began to evolve into what its current demographic is: under 35s with strong acceptance of technology and a high level of ease with gadgets plus the purchasing power to get that newest smartphone on the market.
However with the field already crowded with sites such as Pinterest, Reddit, etc, Microsoft might have a hard time breaking in to this scene.
However, since the site is still under the “Microsoft Research” banner, there are still bugs and kinks that need to be smoothed over. There may be times when links don’t work and functions will be limited, such as content not populating your feed properly. Exploring the site may also not be a user-friendly experience, according to Buzzfeed.
One of the major takeaways from what can be said about So.cl so far is that it isn’t for everyone, and it’s still in its developmental stages.
“So.cl doesn’t appear to be built for mass appeal,” writes Ian Paul of PC World. “I’d say if your life is already filled with tweets, Facebook likes, and LinkedIn status updates, you can safely skip So.cl without missing much.”
May 22, 2012
Create A Social Buzz