Lady Gaga is already the queen of social media, almost 25 million Twitter followers. So it just goes to reason that once she’s conquered that medium she would go on to create her own social networking site. Little Monsters, a site built around Gaga’s fanbase, is in invite-only beta testing mode right now.
As a multi platinum, award winning and controversial (remember her meat dress?) recording artist, Lady Gaga is looked up to by many young people for many reasons. Her honesty in her songs, her flamboyant self-expression and the uber-savvy way she markets herself on social media platforms. 25 million followers on Twitter, imagine that!!!
With her reputation for breaking barriers and inciting new trends, her creation of her own social media site is a first among celebrities. Usually we’re used to seeing celebs endorse perfume, clothing, stuff on the home shopping network or Weight Watchers. But going out and making your own social media site? Fans are sure to go gaga over that.
According to Mashable, an early look at the site shows some similarity to the popular Pinterest mobile app that allows users to drop pins on locations and things they like. It also uses elements of the Reddit site by allowing fans to rate cool content that they like. Little Monsters will focus on fans sharing and creating photos and videos and allowing users to hype content that they are into.
the company plans to launch Little Monsters out of beta at an undetermined time and spin off more sites this year. It hopes to leverage Gaga’s massive online following to draw users to the new sites. To date, in addition to her massive Twitter base, Gaga has 330,000 followers on Google+, more than 50 million Facebook fans and more than one billion views on YouTube .
This is something we’re sure to be keeping an eye on as it develops. Do you think Lady Gaga might start pulling away people from facebook to be on Little Monsters? Is this the start of a celeb-as-social-media-site trend in years to come? Stay tuned…
May 22, 2012
Create A Social Buzz